BRUTAL & COSTLY LESSONS from a turbulent year for Rolex watches & Grey Market

What is in store for the secondary watch market in 2023? 2022 was an unprecedented yeart, a year of hype, boom, crash and greed. Rolex made big moves with two price increases as the world grapples with margin crippling inflation and then explodes onto the grey market scene (from nowhere) with the CPO programme.

A lot has happened, our industry has become exposed to external economic factors that has resulted in a more volatile landscape of price fluctuations that has made it difficult for everyone including us dealers to keep up with, that’s why we all lost money and some of my colleagues have fallen in the process. As a fresh new year has dawned upon us and it seems the skies above will remain cloudy for the foreseeable, what are the lessons learnt for, collectors, investors and us dealers?

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