Impossible to Ignore Oversized Envelope Mailer – FOW #575

If you’re looking to increase response rates for mail, one of the simplest strategies you can use is to go big. Studies show that oversized envelopes have the highest average response rate at about 5%. So, today’s featured format is an impossible to overlook, oversized envelope mailer with an interesting automated production story.

Fold of the Week #575 Project Credits & Specs:
Folding Style: Glued Tri-Fold with 4-Page Insert
Design: Rauxa
Print Production: SPC (Specialty Print Communications) / Niles, IL
Client: Verizon
Paper: 9 pt. Opus Dull Cover (enclosure)
Printing: Printed 7/7 with HUV inks - 4-color process + spot PMS + spot Gloss/Satin UV 
Finishing: Enclosure was produced with Inline automation - print, cut, plow fold, insert, glue, etc.
Budget Rating: Low – Moderate  (quantity dependent) 

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- Trish